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Moroccan-Egyptian model joins charity virtual kissing booth for Valentine's Day Open in fullscreen

The New Arab Staff & Agencies

Moroccan-Egyptian model joins charity virtual kissing booth for Valentine's Day

Imaan Hammam launches the charity initiative [Getty]

Date of publication: 14 February, 2021

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Imaan Hammam has joined in on a Valentine's Day campaign to raise money for charity.
Fashion supermodel Imaan Hammam has joined a Valentine's Day gifting initiative launched by a pair of photographers in support of sustainability and non-profit gifting.

The Dutch model of Moroccan and Egyptian descent lent her lips to the cause by creating a digital "kiss" that people are able to gift to their loved ones to mark the celebration.

Hammam, alongside supermodel Emily Ratajkowski, took part in the campaign which was started by fashion photographers Inez and Vinoodh.

As part of the Double Dutch initiative, the pair of photographers seek to promote the exchange of digital cards instead of physical gifts, after finding out that some $16 billion-worth of holiday gifts are binned in one year in the US.

The Double Dutch promotion video says: "Be Mine! This Valentine’s Day send your special someone a kiss from @imaanhammam and a donation to charity all in one go!

"#ImaanHammam is supporting @honnoldfoundation, and you can too. Thank You! Thank You! Thank You! Kisses DD. Check our stories to see who is up next in the kissing booth."

Hammam took to Instagram to share her involvement with the initiative, and said she was supporting Honnold Foundation, a solar energy organisation.

"I’m joining @inezandvinoodh and @doubledutchcash in sending a kiss to give to a cause. When you send a kiss from me your donation supports @honnoldfoundation," she wrote on Instagram Stories.

"Every kiss you send from me benefits the @honnoldfoundation - working to promote solar energy for a more equitable world."

The 24-year-old recently joined the Girls Get Loud campaign on social media to empower young women.

Speaking about the initiative with Harper’s Bazaar, she said:

"My mom, she's Moroccan, and she went to the Netherlands at 19 years old. She was married, and just by her being an immigrant and being a woman, I just have so much respect for her and for her journey that she had.

"I can only say that I'm so blessed and lucky to have been brought up in a Western country where I was able to go to doctors, where I was able to go to school. What my mom always told me, like, 'Look at what I have done, and look at what you can do because of that.'"

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