Wakanda to Wahhabia: Saudis trial-run cinema with 'Black Panther'

Wakanda to Wahhabia: Saudi Arabia trial-runs cinema with 'Black Panther'
3 min read
18 April, 2018
Blockbuster action flick "Black Panther" will play at a cinema test screening in Saudi Arabia on Wednesday, the first of trial runs before movie theatres open next month.

Black Panther exceeded revenues from the 1997 blockbuster "Titanic" [Marvel Studios]
Saudi Arabia will play blockbuster action flick "Black Panther" at a cinema test screening on Wednesday, the first in a series of trial runs before movie theatres open to the wider public in the kingdom next month.

The conservative kingdom lifted a 35-year ban on cinemas last year as part of a far-reaching liberalisation drive, with US giant AMC Entertainment granted the first licence to operate movie theatres.

Anticipation had been building after the authorities announced earlier this month that Saudi Arabia's first cinema in over three decades would open on Wednesday in Riyadh.

But officials this week said it would be a test screening at the new cinema in the King Abdullah Financial District and movie theatres are expected to open to the public in May.

"It will be the first in a series of test screenings, attended by industry specialists, that will be held... to support final preparations for the opening of the cinema to the wider public," said the information ministry's Centre for International Communication.

Black Panther has broken records since its release and has exceeded revenues from the 1997 blockbuster "Titanic".

Saudi state media said the company expects to open 40 cinemas across 15 Saudi cities over the next five years.

AMC Entertainment, whose chief executive Adam Aron will attend Wednesday's screening, signed a non-binding agreement in December with Saudi Arabia's Public Investment Fund to build and operate cinemas across the kingdom.

The company expects to open 40 cinemas across 15 Saudi cities over the next five years, Saudi state media said.

International theatre chains have long eyed the kingdom as the Middle East's last untapped mass market of more than 30 million people, the majority of whom are under 25.

AMC will still face stiff competition from other heavyweights including Dubai-based VOX Cinemas, the leading operator in the Middle East.

The move to reopen cinemas is part of a modernisation drive by Crown Prince Mohammed bin Salman, who is seeking to balance unpopular subsidy cuts in an era of low oil prices with more entertainment options - despite opposition from religious hardliners.

Long known for its ultra-conservative mores, the kingdom has embarked on a wide-ranging programme of social reforms that includes boosting sports and entertainment and allowing women to drive from June.

In February, Saudi Arabia's General Entertainment Authority announced it will stage more than 5,000 festivals and concerts in 2018, double the number of last year, and pump $64 billion in the sector in the coming decade.

The reform stems partly from an economic motive to boost domestic spending on entertainment as the kingdom reels from an oil slump since 2014.

Saudis currently splurge billions of dollars annually to see films and visit amusement parks in neighbouring tourist hubs like Dubai.