Saudi authorities issue arrest warrant for miniskirt-wearing Snapchat model
A series of videos, initially posted to the Snapchat account of "Model Khuloud", show a young woman in a high-waisted mini skirt walking through a fort in Ushaiger, outside the capital Riyadh, playing with sand in the dunes and turning towards the camera for a close-up, her long hair uncovered.
The videos have since been uploaded to YouTube and tweeted by different users.
The local government of Riyadh has issued a memo saying authorities were taking the "necessary measures" to find the woman, who it accused of "walking around... in indecent clothing".
The Commission of the Promotion of Virtue and the Prevention of Vice – Saudi Arabia's "morality police" – on Sunday also confirmed it was investigating the case in coordination with "relevant authorities" via Twitter.
Women in Saudi Arabia must wear long, loose robes known as abayas in public. Most also cover their hair and face with a black veil, though exceptions are made for visiting dignitaries.
The snaps have sparked heated debate, with social media users in the region and beyond weighing in on questions of gender and rights in the kingdom.
Many have come to the defence of the girl, pointing out the privileges afforded to Western women by Saudi authorities. US First Lady Melania Trump and Ivanka Trump, daughter of the president, did not cover their hair when they visited Saudi Arabia in May.
Ibrahim al-Munayif, a Saudi writer with more than 41,000 followers on Twitter, wrote on his official account that allowing people to disobey the law leads to chaos.
"Just like we call on people to respect the laws of countries they travel to, people must also respect the laws of this country," he wrote.
Last year, a Saudi woman received death threats and had to deactivate her social media accounts after she shared an image of herself walking in the streets of Riyadh in a dress.